We have all been there... We are trying to eat healthy and we've been good all week but suddenly the crazy cravings for ice cream or cake or just about anything junk come crashing... you are not alone and you are not crazy! These cravings are orchestrated meticulously by the manufacturers of those things you are craving.
A 2010 study published in Nature Neuroscience showing they you can activate the same biological mechanism that drives addiction to tobacco, cocaine or heroin to create food addiction. A constant consumption of foods like cheeseburgers, chips or candy can turn into a vicious cycle.
As the body becomes obese, the receptors in your brain that let you know when you are full deteriorate requiring more processed junk food to satisfy them. This is called Sensory Overload.
Some tricks you can try to help you stand up to those cravings are:
Also keep in mind that once you are free of all those chemicals imbalances, your cravings for junk food will be less and less every time. Be strong and it will pay off! The light at the end of the tunnel is that once you regulate or eliminate your junk food intake, you will discover that natural foods can be just as delicious with the advantage of all the nutrients and vitamins that are so essential for a healthy body!